Areadevelopment.com Interstitial / Splash Sponsor Creative Requirements

Unit Specs:

*Any IAB standard unit size or custom size will be considered for this placement

Notes:

Please provide click URL information at time of creative asset delivery
Multiple versions of creative accepted.
All banners with a white background must have at least a 1px border
Ad unit and landing page must have detailed disclosures as appropriate; in particular, full terms and conditions of the offer must be easily accessible on the landing page.
“Retina” versions of creative units are accepted if the aspect ratio created by the stated dimensions for that unit remains the same and stated file size limits are adhered to.
Any in-banner video placement must be explicitly negotiated within insertion order and may be subject to additional hosting and setup fees.
Submit all creative to traffic@areadevelopment.com
Due 5 business days before scheduled broadcast.

Publisher Hosted HTML Creative:

Please provide a failover image for any publisher hosted, complex creative execution.
Please provide click URL and ensure all click action URL’s reference the global variable “window.clickTag”
All IAB standards governing HTML5 creative should be observed and followed as closely as possible.
Build, testing and compiling instructions should also be included.
For in-banner video units: Client hosted, “Ready-to-Serve” video (see section 2.2.1 of Digital Video In-Stream Ad Format Guidelines) should be referenced within delivered code. In instances where publisher hosts the video, client must provide instructions for how to update the endpoint for the hosted video in delivered source code.

3rd Party Ad Serving:

If using a third-party ad server, please provide instructions for inserting publisher click tracking parameter within the provided ad tags
Compatible with most 3rd party ad servers and can accept 3rd party served tags including DART, Sizmek, Atlas Pointroll, Mediaplex and others
All common rich media vendors accepted.
Campaign targeting, frequency capping or impression limits from third-party served campaigns is prohibited unless disclosed by agency/client and expressly authorized by Area Development Online
Any unauthorized 4th party calls may be subjected questioning and removal.

Animation:

Banner ads with a continuous animation loop must have a 15 second delay between the last frame and the first frame of animation

In Banner Audio and Video:

In general, all IAB New Ad Portfolio guidelines governing video and audio should be followed.
Video cannot play on a continuous loop.
Once the video plays for the first time there must be a click action by the user in order for the video to play again.
Audio must start in muted state when video is initiated by a non intentional event.

In Banner Video Technical Requirements:

Non-streaming videos can be a maximum of one minute and 2.2MB download size (download is initiated at first expansion or by clicking “play” on a placeholder within the expanded panel)
Client is responsible for hosting of video. Or, hosting services can be coordinated with the Area Development traffic department (additional fees may apply.)
In instances where publisher hosts the video, the physical asset should be delivered in “Ready-to-Serve” format as specified by IAB (see section 2.2.1 of Digital Video In-Stream Ad Format Guidelines)

Creative cannot:

Use “bait and switch” tactics, e.g. advertising that promotes an unavailable product or price as a means of luring the user into purchasing a different product.
Display false functionality - contain graphics that simulate interactivity where no such interactivity exists.
Resemble error messages or Windows/Mac/Unix dialogue boxes.
Prompt a download.
Mimic news headlines in design, tone, third person sentence structure or topic.

Interstitial / Splash Sponsor Creative Requirements