One ad for each creative dimension must be submitted:

  • Banner Advertisement - 4:1 aspect ratio - 600w x 150h min dimensions / 900w x 225h max dimensions - 150k max weight - type: GIF, JPG, PNG - up to two creative versions can be submitted
  • Sponsor Logo  - 2:1 aspect ratio - 120w x 60h min dimensions / 240w x 120h max dimensions - Banner must be a 2:1 aspect ratio - 45k max weight - type: GIF, JPG, PNG - must have a white or transparent background
  • Native Ad Unit - all required components listed below


Notes:

  • Please provide click URL information at time of creative asset delivery.
  • All banners with a white background must have at least a 1px border.
  • Submit all creative to traffic@areadevelopment.com. 
  • Due 5 business days before scheduled broadcast.
  • If submitting multiple sets of creative, please separate each set of creative into a single attachment or folder within a zipped package.  Please make sure to label each attachment semantically and provide clear processing directions mapping each attachment to its associated campaign(s).


Animation:

  • Animated GIFs should include all vital creative copy and call-to-action in the initial frame in case the email client where the banner is being displayed does not support animated GIFs.


Ad Serving:

  • Publisher served or ad tags from approved third-party ad servers accepted.
  • If using a third-party ad server to host email newsletter banners, please provide the following for each banner unit:
  1. URL to the hosted image file or the physical image file 
  2. Impression tracking pixel URL for ad unit (optional)
  3. Click URL for ad unit


Native Ad Unit Description and Deliverables:

The native ad unit is a text ad that fits contextually within the newsletter’s stream of featured Area Development content, news and curated content from around the web. The copy must read as a teaser for an article/study or some other resource and must direct the user to a specific, informational landing page when clicked. The “article hero image” must be an image associated with the article and should not be a banner advertisement.


Native ad unit components:

[sponsor name / link]

[article hero image] 16:9 image - 560w x 315h min / 1120w x 630h max - 150k max weight - type: GIF, JPG, PNG

[title / link]

[dek] maximum 65 words or 300 characters with spaces

[short marketing message / link]

  

Deliverables:

  • Please provide text copy for all elements described above in Word/Text doc.
  • Hero image
  • Up to 3 separate unique click URLs to be used amongst the 3 text links (Area Development will handle all formatting and stylization internally). URLs can link directly to landing pages or redirect through the advertiser’s ad server in order to track clicks
  • An impression tracking pixel can be provided by the advertiser and embedded into the native unit.