Deliver precise scale to a highly engaged, b2b audience
Our digital channels reach prospects and consultants right when it matters, as they research Area Development's expert analysis and thought leadership on corporate site selection, facility planning and economic development topics. With deep relationships to the experts and leaders within our industry and unmatched audience insights, we maximize results for our partners through unparalleled contextual placement, firmographic targeting and reporting.
Area Development Banner Sponsorships
Our sponsorship program includes run-of-site "page take overs", limited sponsorship slots ensuring high share-of-voice, guaranteed minimum impressions with all remnant inventory invested back to our sponsors and, placement alongside the industry's most serious content and resources contributed by our network of leading site selection consultants, b2b journalists and other industry leaders.
Area Development Site & Facility Planning Newsletters
Exclusive sponsorship of each newsletter broadcast provides the advertiser direct, inbox engagement with our opt-in audience of c-suite executives and comprehensive list of site selection consultants along side original Area Development content and Editor curated content from around the web.
Audience Extension / Programmatic
Make your marketing budget go farther, reach executive decision-makers at unprecedented scale, precision and value.
Contributed Content
Driven by Area Development Thought Leadership, Supported by Location Focused Storytelling
The goal of each content marketing campaign produced by Area Development is to provide our reader an authentic and valuable editorial experience while at the same time creating a positive relationship with the sponsor’s location / brand.
Overview
Placement
As opposed to traditional "advertorial" content, which can often read like a direct sales pitch and is typically segregated from organic content, Area Development content marketing is placed “natively” within Area Development content streams. Sponsors can choose placement within a pre-existing Area Development topic or series or, our editors can develop a new series with your direction. This placement, along with the content type, helps inform the voice of a particular content marketing article.
Content Series
Clients can sponsor an entire series of Area Development content. The topical coverage and lens is developed in collaboration with the client and includes exclusive sponsorship and a healthy split of sponsored and organic content from a mix of Area Development contributors.
Print and Digital Placements
Position Contributed Content adjacent to a full-page ad in Area Development magazine to create a high-impact, spread format.
Value-Added Benefits
- License to Re-publish
- 100% Banner Rotation, Authorship Contact Info and Native Units w/i Content
- Engagement / Reach / Amplification on all Area Development channels
- Full editorial, visual asset creation and procurement process
Examples
- Kentucky’s Investment in Quality Sites is an Investment in its Future
- How Virginia Develops Sites and Mitigates Risk
- An American Railroad Town’s Manufacturing Renaissance
- Middlesex County Attracts High-Technology Investments
- Virginia Talent Accelerator Program Serves Up Workforce Training for Tyson Foods